The correct answer is C. An online bookseller showing customers a list of books bought by customers with similar purchasing histories.
Explanation: Cross-selling involves suggesting complementary or related products to a customer based on their current purchase. Showing a list of books bought by customers with similar purchasing histories is a direct application of this concept, as it aims to offer items that the customer might also be interested in given their past buying behavior.
B. A credit card company offering current customers an account with insurance against fraud:
While this might be a valuable offer for customers, it's not cross-selling. Insurance against fraud is a service that protects the customer from financial losses, not a complementary product to their existing credit card. It's more of a secondary offering related to the financial service itself.
An online bookseller showing customers a list of books bought by customers with similar purchasing histories
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