Exam CSCP topic 1 question 644 discussion

the answer is B since studying customers needs is a part of defining customers segment defining customer segments (option B) usually comes before studying customer needs (option A). This is because defining customer segments involves breaking down the broader market into smaller groups of customers who share similar characteristics, preferences, or behaviors. Once these segments are defined, companies can then study the needs, preferences, and behaviors of each segment more closely to understand what drives their purchasing decisions and how they differ from one another.

The first step in developing a product differentiation strategy is to study customer needs

The first step in developing a product differentiation strategy is to study customer needs. By understanding customer needs, a company can identify opportunities to differentiate its products from those of its competitors. This can involve conducting market research, analyzing customer feedback, and identifying unmet customer needs. Once customer needs have been studied, a company can then define customer segments, determine design modifications, and establish competitive priorities.