*A. encompasses forecasting, order entry, and distribution.**
**Demand management** is a critical component of business planning and control that involves:
- **Forecasting**: Predicting future demand based on historical data, market trends, and other factors.
- **Order entry**: Capturing and processing customer orders accurately and efficiently.
- **Distribution**: Ensuring products are delivered to meet customer demand in a timely manner.
Demand management ensures that the organization can align its supply chain activities with customer needs, optimize inventory levels, and improve overall service levels.
The other options describe specific aspects of demand management but do not fully capture its scope:
Demand management is an integral part of business planning and control that plans for required capacity to meet requirements.
Explanation:
Demand management focuses on understanding and influencing customer demand to ensure a company has the necessary capacity to produce and deliver the right products at the right time. It involves forecasting, planning, and coordinating various aspects of the supply chain to optimize production and inventory levels based on anticipated demand.
A. encompasses forecasting, order entry, and distribution:
While demand management includes forecasting, order entry, and distribution are just part of the broader process. Demand management is more holistic, encompassing strategies to influence and manage demand itself. It's not limited to just these downstream activities.
Demand management in the CSCP context involves forecasting customer demand, managing customer orders, and ensuring efficient distribution to meet customer requirements. It's a comprehensive process that includes various elements, such as demand forecasting, order processing, and distribution planning.
The answer to the question is option A, encompasses forecasting, order entry, and distribution. Demand management involves the process of planning, executing, controlling, and monitoring the design, pricing, promotion, and distribution of products and services to bring about transactions that meet organizational and individual needs. It includes demand sensing and creation activities, forecasting, and distribution requirements planning, which all contribute to the development of a demand plan. Therefore, demand management encompasses forecasting, order entry, and distribution, among other activities.
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