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Exam CSCP topic 1 question 655 discussion

Actual exam question from APICS's CSCP
Question #: 655
Topic #: 1
[All CSCP Questions]

Which of the following phrases best describes the use of business intelligence for effective customer relationship management (CRM)?

  • A. The operational process of uploading historical customer buying data into the data warehouse
  • B. The process of analyzing customer buying history for specific products to support a marketing campaign
  • C. The operational marketing process of segmenting customer markets for use in future promotions
  • D. The process of using market business intelligence to expand market share
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Suggested Answer: B 🗳️
by MahiSN at July 3, 2023, 6:36 a.m.

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Chosen Answer:
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Rajiv8047
1 year ago
Selected Answer: B
The Process of Analyzing Customer Buying History for Specific Products to Support a Marketing Campaign.
upvoted 1 times
...
MahiSN
1 year, 4 months ago
Why not C ?
upvoted 1 times
...

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C (25%)
B (20%)
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