A company is seeking to attract recent college graduates as customers. Which of the following market characteristics should the company use in order to segment its customers?
Demographic segmentation is a strategy commonly used in various industries such as e-commerce and fashion, and considers factors such as age, gender, income, education, and marital status [3]. Since the company is looking to attract recent college graduates as customers, this group can be efficiently identified and segmented using demographic characteristics, especially education.
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