The correct answer is D. Demand uncertainty is higher.
Explanation:
Innovative products are new and often disrupt the market, meaning their demand is less predictable. Because they are unfamiliar to consumers, it's difficult to gauge how well they will be received or how quickly they will gain traction. This uncertainty is in contrast to functional products, which typically have stable and predictable demand.
B. Product life cycle is longer:
Innovative products generally have shorter product life cycles. This is because the market quickly evolves, and newer technologies or innovations often supersede older ones. Functional products, on the other hand, tend to have longer life cycles due to their stable demand and unchanging functionality.
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