Conformance to requirements refers to the product's ability to meet specified standards and perform as expected, which is crucial for functional products like packaged foods.
B. Price and brand. For functional products like packaged foods, price and brand are usually the most important dimensions of customer value. Consumers of these products are often more sensitive to price and influenced by the brand reputation when making purchasing decisions. While other factors like conformance to requirements, value-added services, and relationship and experience might also be considered, price and brand typically play a more significant role in driving customer value for functional products
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