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Exam CSCP topic 1 question 474 discussion

Actual exam question from APICS's CSCP
Question #: 474
Topic #: 1
[All CSCP Questions]

Customer relationship management (CRM) provides the sales and customer service functions with:

  • A. on-hand inventory balance for goods experiencing an increase in demand
  • B. shipment history, promotional programs, and order status for specific products
  • C. master production schedule (MPS) details for upcoming customer orders
  • D. customer and market segments for logistics planning
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Suggested Answer: B 🗳️
by igrd at April 23, 2023, 1:46 p.m.

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igrd
Highly Voted 1 year, 7 months ago
Selected Answer: B
Shipment history, promotional programs, and order status for specific products are some of the data that can be accessed by the sales and customer service functions through customer relationship management (CRM). These data allow the sales and customer service functions to better understand customer needs, preferences, and behaviors, which can help them provide more personalized and effective service.
upvoted 5 times
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Rajiv8047
Most Recent 1 year ago
Selected Answer: B
B. shipment history, promotional programs, and order status for specific products
upvoted 2 times
...

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