Exam CSCP topic 1 question 714 discussion

Correct answer is B

The best Key Performance Indicator (KPI) to measure customer satisfaction is B. Fill rates. Explanation: A fill rate directly indicates how well a company can fulfill customer orders by having the necessary stock available when needed, which is a key factor in customer satisfaction. D. Asset turns: Asset turns measure how efficiently a company uses its assets to generate revenue. While this is a financial metric, it doesn't directly reflect customer satisfaction. A high asset turnover could mean efficient production but poor customer service.

Fill rate is a measure of the ability of a company to meet customer demand and fulfill orders. A high fill rate indicates that customers are receiving their orders in full and on time, which is a direct contributor to customer satisfaction.