A company is planning a marketing campaign to promote a new product to existing customers. The company has data for past promotions that are similar. The company decides to try an experiment to send a more expensive marketing package to a smaller number of customers. The company wants to target the marketing campaign to customers who are most likely to buy the new product. The experiment requires that at least 90% of the customers who are likely to purchase the new product receive the marketing materials.
The company trains a model by using the linear learner algorithm in Amazon SageMaker. The model has a recall score of 80% and a precision of 75%.
How should the company retrain the model to meet these requirements?
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