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Exam AD0-E208 All Questions

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Exam AD0-E208 topic 1 question 41 discussion

Actual exam question from Adobe's AD0-E208
Question #: 41
Topic #: 1
[All AD0-E208 Questions]

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.
Here are some example tracking codes provided by the media agency:
?cid=disp_lifestyle_summer2019_088653
?cid=disp_summer2019_branding_647821
?cid=disp_671244_hero_summer2019
The Marketing Channel Processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

  • A. The Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.
  • B. The Marketing Channel processing rule is using a different query string parameter.
  • C. The variables in the tracking code are not following a consistent taxonomy.
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Suggested Answer: B 🗳️
by Manh308 at Dec. 21, 2024, 7:42 a.m.

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Manh308
2 months, 2 weeks ago
Selected Answer: B
- Query param from the media agency: cid - Query param from the rule: cmpid --> Different query param
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